TULA is a brand built on the power of probiotic extracts & superfoods. They believe that the same type of ingredients that are good for your body are also great for your skin. TULA focusses on being healthy, not perfect & on empowering everyone to feel confident in their skin.
This photoshoot was executed to hero the secondary packaging (outer cartons) specifically, as this expression of the brand wasn’t as visible in market as the primary packaging.
Deliverables / Creative Direction / Brand Strategy / Photo Art Direction / Styling