Creative Director

Work    About

Client / TULA Skincare

TULA is a brand built on the power of probiotic extracts & superfoods. They believe that the same type of ingredients that are good for your body are also great for your skin. They focus on being healthy, not perfect & on empowering everyone to feel confident in their skin.

TULA - Find Your Blur Campaign

Leaning into the blurring capabilities of TULA’s new Filter Primer, we built an elevated launch campaign with still life and model photography. Casting with diversity top of mind, we captured models’ skin tone, undertone, and texture accurately in all their unretouched glory, encouraging the consumer to find their blur.

Deliverables / Creative Direction / Brand Strategy / Campaign Creative Direction. 

Model Photography by Christine Hahn

Product Photography by Nori Inoguchi