Client / Birchbox
Birchbox is a monthly Beauty and Grooming subscription service and considered a pioneer in the direct-to-consumer subscription space.
Birchbox: Hello Hygge
Hygge (pronounced hoo-ga) is a Danish term that means “cozy sense of being”. The Birchbox Hygge Kit contained a range of products to enable customers to achieve their own Hygge.
Deliverables / Digital design direction, box packaging creative direction.
![](https://freight.cargo.site/t/original/i/02e254d320211fa58c18a554ef3b37c8bf75d06fcfe3fe221abc6293d77e6d9e/Hygge_Campaign-Assets.jpg)